Bilibili Narrows Loss by 23% in Q2 and Reconfirms Breakeven Target Despite Earnings Miss

来源：钛媒体

BEIJING,August21(TiPost)—China’sleadingvideocommunityforyounggenerationsBilibiliInc.reconfirmedits targetofbreakevenevenitmissedatthetopandbottomlineinthesecondquarteroftheyear.

Credit：VisualChina

Bilibilisaiditsnetrevenueincreased8.1%year-over-year(YoY)toRMB5.3billion(US$731.5million)inthequarterendedJune30,missingtheanalysts’estimatedRMB5.43billion,andthenetlossthatquarternarrowed23%YoYtoRMB1.5billion,stillworsethanexpectationofRMB2.01billion.Grossprofitthatquarterjumped66%YoYtoRMB1.2billion,withtheprofitmarginof23.1%,comparedwith15.0%ayearago.

Bilibili’scorebusinessesdeliveredmuchstrongergrowthintheJunequarter.Revenuefromadvertisingsurged36%YoYtoRMB1.6billion,mainlyattributabletotheCompany’simprovedadvertisingproductofferingsandenhancedadvertisingefficiency.Value-addedservicesbroughtRMB2.3billion,representingaYoY9%increase,ledbyanincreaseintheaveragerevenuesgeneratedfromeachpayinguserforthecompany’svalue-addedservices,includinglivebroadcastingandothervalue-addedservices.

BilibilichairmanandCEOChenRuisuggestedprogressinmonetizationoflivebroadcastinginthesecondquarter.Henotedthenumberofmonthlyactivelivebroadcastinghostsincreased15%YoYthatquarter.AsBilibilifurtherintegratelivebroadcastingwithinitsvideooperations,itopenedupmultipleopportunitiestoexpandanddiversifyourlivebroadcastingcontentbyconvertingcontentcreatorsintolivebroadcastinghosts,Chensaid.

ChensaidBilibilihasalreadydiscoveredaneffectivewaytoconvertourhigh-qualitytrafficintoincreasingtop-linethroughadvertisingandlivebroadcasting. Withsalesandmarketingdown22%YoYinthesecondquarter,Bilibili’sdailyactiveusers(DAUs)grewby15%to96.5million,anddailyusertimespentreached96to94minutes,therecordhighofthesemquarterinthecompany’shistory,Chentoldanalystsatanearningscall.

Bilibiliwasstilllackofnewgametitlesinthesecondquarter.ButChenhighlightedbrandandSparkleofferingsasakeyforcetodriveadrevenue.Specificallybyintroducingvideocommerceproducts,adrevenuesfromthee-commerceindustryincreased144%YoYinthesecondquarter.Meanwhile,contentcreatorswereabletobenefitfrommoreadopportunities.Thenumberofcreatorswhoearnedincomethroughvideocommercegrewover220%YoY.

Astothemaindriverofadbusiness,BilibilichiefoperatingofficerCarlyLeesaidtheonehorizontaloneverticalstrategythemanagementmentionedinthefirstquarterisbeginningtopayoff.Theonehorizontal,actuallyreferringtothetechnologymiddleplatformandthedatacapability,includesoptimizingtherecommendationmodel,improvingtheadvertisinginventoryandmatchingefficiencyandtheapplicationofartificialintelligence-generatedcontent(AIGC)toimproveoveralladefficiency.Theoneverticalisreferringtothesixcustomizedindustryappmodels,includinggames,e-commerce,FMCG,automotiveandInternetservice;amongwhich,e-commerceandgamesstartingtoshowverypositiveresults.

Initsupdatedoutlook,Bilibilicutitsnetrevenueforecastforthefullyear2023tobetweenRMB22.5billionandRMB23.5billion,downfromthepreviousguidancebetweenRMB24.0billionandRMB26.0billion.Therevisedexpectationislargelyduetothedelayofcertaingamelaunches,aswellaslowerthanexpectedrevenuecontributionfromnon-corebusinessessuchasIPderivativesandothers,Bilibilisaid.

Chenstressedthekeyfinancialgoalofthisyearistoimprovegrossprofitandnarrowlosses.Bilibiiliscommittedtofurtherimproveourgrossprofitandcontrolourexpenses,andmeaningfullycutdownlossesinthesecondhalfofthisyear,andreachourbreakeventargetby2024,theexecutivesaid.HetoldanalyststhatBilibili’scorebusinessremainsintactanditsconfidenceinthequalityofthegameandrevenueisunchangedsincetheguidanceupdateisforatemporaryphasechange.Thecompanyexpecttheadvertisingandlivebroadcastingbusinesswillsustainaveryhealthyandsolidgrowthinthenexthalfoftheyearandthroughout2024.

特别声明：以上内容仅代表作者本人的观点或立场，不代表新浪财经头条的观点或立场。如因作品内容、版权或其他问题需要与新浪财经头条联系的，请于上述内容发布后的30天内进行。