英语新闻｜Tsingtao Brewery posts record net profit in H1
转自：青岛发布
青岛啤酒2022年上半年
营收净利再创新高
TsingtaoBreweryreleaseditssemi-annualreportfor2022onAug25,showingsolidgrowthinoperatingperformanceandhitanotherrecordhigh.
Inthefirsthalfofthisyear,thecompanyachievedatotalproductsalesvolumeof4.72millionkiloliters.Itsoperatingrevenuereached19.27billionyuan($2.81billion),up5.37percentyear-on-year.
Thecompany'snetprofitattributabletoitsshareholdersincreasedby18.07percentyear-on-yearto2.85billionyuanfromJanuarytoJune.
Accordingtothereport,TsingtaoBreweryhasbeenadheringtohigh-qualitydevelopment,andovercomethechallengesofsporadicdomesticresurgencesofCOVID-19.Thecompanygivesfullplaytoitsbrand,qualityandchanneladvantages,andcontinuestoincreaseitseffortsofmarketexploration,scientificandtechnologicalinnovation,digitaltransformation,brandupgradingandproductstructureoptimization.
TsingtaoBreweryhasseizedthefavorableopportunityofupgradingbeermarketconsumptionbyunswervinglyexpandingthemediumandhigh-endproducts.
Accordingtothereport,thecompanyachieved1.66millionkilolitersofmediumandhigh-endbeerproductsfromJanuarytoJune,up6.6percentyear-on-year,maintainingitscompetitiveedgeinthepremiumsegmentofthedomesticbeermarket.
Thecompanyisalsoworkingtocomprehensivelyenrichandenhancetheconnotationofinternationalization,youthandfashionoftheTsingtaoBeerbrand.Ithasimplementedthemarketingstrategyof"sports+music+experience",andactivelycultivatesitsfashionconsumptionformats.
Thecompanyhasopenedabeer-themedresort,theTsingtaoTimeCraftBeerGarden,insideGoldenBeachBeerCityintheWestCoastNewArea.Thebeergardenfeaturesgreatseaviewsandsixfacilities,bringingimmersivebeerandconsumptionexperiencestovisitors.
Source：CHINADAILY-CharmingQingdao